STRATEGIC MARKETING LEAD

En tant que Lead BI, vous serez le/la garant(e) de la stratégie BI, de sa gouvernance et de sa mise en œuvre.
Vous piloterez les projets BI dans un environnement stimulant (SAP Datasphere, SAP BW, Cognos, Power BI) et accompagnerez les équipes métiers dans la valorisation de leurs données pour soutenir les décisions stratégiques.

Votre mission sera de :

• Définir la vision et la roadmap BI, alignées sur les enjeux métier et IT.

• Superviser les projets BI de A à Z : priorisation, planification, pilotage budgétaire, déploiement et amélioration continue.

• Manager une équipe interne et coordonner les partenaires externes.

• Promouvoir la culture data et accompagner l’adoption des outils BI dans toute l’organisation.

• Assurer la qualité, la performance et la sécurité des données tout en identifiant de nouvelles opportunités d’innovation.

Your responsibilities include:

• Define and implement the Experience & Solution Design strategy in line with business objectives.

• Translate this strategy into IT policies, standards, and best practices, ensuring their application and compliance.

• Lead, inspire, and develop a team of professionals through guidance, feedback, and mentorship.

• Drive strategic priorities to maximize impact and advance the roadmap.

• Set clear team and individual goals, and monitor performance to ensure productivity and quality.

• Foster a positive, inclusive, and collaborative work culture.

• Guarantee operational excellence through system reliability, security, and performance.

• Manage budgets and optimize resource allocation.

• Build strong partnerships with external technology providers to ensure efficient service delivery.

• Act as a change driver, supporting organizational evolution and cross-department collaboration.

• Encourage innovation, continuous improvement, and openness to emerging technologies.

• Identify and mitigate IT risks, including cybersecurity threats, while ensuring compliance with governance and data protection standards.

• Translate market trends and shifting customer expectations into concrete strategic roadmaps tailored to the company. These may include production capacity expansions, entry into new markets, mergers & acquisitions, and more.

• Work closely with cross-functional teams (e.g., Sales to capture customer needs, Business Developers to implement validated strategies, Finance/Technical teams to evaluate required investments).

• Promote clear and pragmatic strategic thinking that simplifies complexity and drives initiatives forward efficiently. You will present your recommendations to senior management and secure their endorsement.

• Conduct structured competitive monitoring: track market moves from competitors (new market entries, plant expansions, capacity increases, etc.) and derive actionable insights.